Well, hello there.
I’m a Senior UX Designer based in the Dallas metroplex, creating unique experiences for innovation-driven industries. I provide thoughtful design leadership by encouraging a growth mindset, delivering on big design challenges with user-friendly solutions, and aiming to fulfill the needs of both your customers and your business.
Education
B.F.A. in Graphic Design
Savannah College of Art & Design (SCAD) Savannah, GA. May 2014. G.P.A. 3.92, Dean’s List Honors, Summa Cum Laude. Received SCAD Academic and Artistic Scholarships.
SAfe Certified product manager
Scaled agile, Inc. August 2022.
UX Certification
Nielsen Norman Group certified. Credential ID #1016273. December 2021.
Accessibility for Web Developers
SiteImprove certified. May 2020.
Design Thinking for Innovation
Coursera certified, University of Virginia Darden School of Business. July 2018.
Senior UX Designer at Southwest Airlines (Day of Travel)
Dallas, TX. March 2022 – Present.
While advocating for Southwest Customers as the UX team grows and matures, my current role hones in on a mobile-first approach on a mission-based cross-functional and cross-departmental team, focused on service modernization and the Customer’s day of travel digital experience. Responsibilities include seeing through design projects from early strategy through launch & beyond, leading & facilitating full-week design sprints, mentoring peer designers, analyzing user research data to inform the design, partnering closely with DesignOps to ensure design system integrity, and fostering inclusivity by designing accessible Customer experiences.
Additional accolades from my role include:
- Lead and guided other designers in transformational change efforts while providing day of travel subject matter expertise in support of seat assignments and native app updates.
- Successfully designed, consulted on, and launched the minimum viable product of our total digital bags experience including: a feature that allows Customers to add 2 free checked bags online to reduce time on task by a quantified 8 seconds on average at the airport kiosk, a feature to track checked bags online and from your mobile device, and a white-label feature to self-serve the report of lost/delayed/damaged bags.
- Designed and launched a new feature of the booking process that would allow parents of eligible Lap Children to book online, reducing their time on task at the airport kiosk.
- Lead the Culture Committee for the digital department in 2024, while accepting the call to become a Companywide Culture Ambassador for Digital in 2025-26.
- Visited the following stations for field research to get a better understanding of Customer pain points: DAL, HOU, LAS, DEN, PDX, and MSY.
UX Designer at Southwest Airlines (Revenue)
Dallas, TX. April 2018 – March 2022.
Advocating for Southwest Customers on a lean team of designers. My role included aspiring to improve the desktop, iOS, Android, and mWeb booking & self-service experiences for both dotcom and Southwest Business within the Marketing Digital Products team. Responsibilities included seeing through design projects from early strategy through launch & beyond, leading & facilitating full-week design sprints, analyzing user research data to inform the design, and fostering inclusivity by designing accessible Customer experiences.
Additional accolades from my role include:
- Proved out a disruptive booking upsell modal across multiple tests/design iterations. Replaced the upsell modal with a price page upsell that led to a significant increase in Business Select purchases and no impact to the exit rate in both desktop and mobile platforms.
- Designed a post-purchase upgrade experience that increased upgrade sales. Iterative UX adjustments led to an increase in visits, reduced the exit rate, and increased upgrade sales again.
- Advocated for, sprinted on, and designed a Customer-centered page to learn about Southwest fare benefits that led to an overall increase in purchases.
- Took quick action to design and build initial solutions in support of government mandates for U.S. Entry in response to the COVID-19 pandemic.
- Improved Customer sentiment by briefly providing a simple way for Customers to turn pandemic-acquired Travel Funds into Rapid Rewards points in 2020.
- Brought SWABIZ to mobile booking platforms and provided flexible “book on behalf” functionality to Travel Managers on desktop.
User Interface Designer at Availity
Richardson, TX. April 2015 – April 2018.
Represented the UX team as the only designer in the Richardson office, focused on web apps with the goal of reducing insurance paperwork for healthcare providers. My role included evangelizing design thinking & accessibility, facilitaing workshops, conducting user research and following through with iterative design in support of the software development teams in Richardson & Jacksonville, Florida.
UX Designer at At&t
Dallas, TX. June 2014 – April 2015.
Contracted by Tekzenit to design AT&T Network On Demand, a self-service tool for network administrators to purchase and manage software defined networks for enterprise.
Skills & Tools
Design & Prototyping
- Figma, Sketch
- Adobe Photoshop, Illustrator
- Axure RP
User Research
- UserTesting, UserZoom
- Field, competitive & market research
- Qualtrics & social feedback monitoring
Collaboration Technology
- Microsoft Teams, Slack
- Miro, Milanote, Mural, Figjam
- Zoom, WebEx
Other skills
- Generative AI
- Design strategy
- Personas, user flows & affinity maps
- Search engine optimization
- WCAG 2.1 Accessibility AA compliance
Analytics
- Adobe Analytics
- Splunk
- Google Analytics
Leadership skills
- Facilitating UX workshops & design Sprints
- Scaled Agile (SAFe) certified
- Design mentorship & consultation
Reviews from co-workers
A sample of the kind recommendations from folks I’ve had the pleasure of working with over the years.
“Taylor is highly talented in her craft and will bring a lot of value to any team. She has great talent in visuak communication but can also engage in strategy discussions, which is a must-have for any UX team. Most importantly, Taylor is extremely friendly and has a positive attitude that makes her easy to work with.”
“I have had the pleasure of working with Taylor for about a year. She is great to work with. She has a great eye and thought process about user interfaces and user experience. She is always looking for ways to improve existing things to ensure the highest level of service for the customers. Taylor is well connected and liked due to her desire to learn, continuous improvement efforts, depth of knowledge/skill and her positive attitude. Her broad knowledge of UX design would be an asset to any company.”
“Once you’ve known her long enough, Taylor becomes your go-to person. She has been my peer, classmate, and friend for many years… Taylor is more than just a close friend; she’s one of the hardest working people I know and working with her is a pleasure and an experience I’d recommend to anyone.”
Like what you see? Say hello!
Thank you for your interest in my work. Feel free to ask me anything or set up some time to meet. I’m happy to bounce off ideas, review feedback, or even just get a cup of coffee and chat.